Unify your online content.
Beat the search engines and get seen. The internet is crowded and you need to stand out. Screw the algorithm. Become the authority on your online brand and don't be mistaken for someone else. Link backs to improve SEO.
Choose the story you want to tell.
You are the star of your creative story, don't let anyone else define you. Showcase all your best work. Highlight your most important press. Share what is uniquely you. Control your digital narrative.
Direct your audience quickly.
Make it easy to engage with your future customers. Quickly setup all your important links so fans get where they need to go. Build trust with future customers by showing your credibility.
If you don't write your story,
someone else will tell it for you.
-Frank X. Walker